ABOUT ME
I am an award-winning Senior Software Engineering Leader with over 15 years of experience driving
enterprise-scale digital transformation across CRM, cloud, and AI domains. Currently, I lead platform
innovation at Cox Automotive, where I oversee Salesforce strategy for over 6,000 users across 12+
business units, including Autotrader, Kelley Blue Book, and Dealertrack.
My expertise spans enterprise architecture, AI-enhanced CRM systems, and large-scale platform
consolidation. Most notably, I led the groundbreaking SFx Salesforce consolidation initiative—unifying 12
business units and serving approximately 250,000 users. In recognition of this achievement, I received Cox
Automotive's "Above & Beyond Award" in 2023.
Beyond corporate leadership, I am a published researcher contributing to the advancement of the technology
profession through peer-reviewed publications in artificial intelligence, machine learning, and CRM systems.
My research on "Predictive Customer Intelligence" and "AI-Enhanced Data Privacy in Retail CRM Systems" has
been presented at prestigious international conferences.
I am deeply committed to developing the next generation of technology leaders. I have mentored over 50
professionals globally, resulting in measurable outcomes such as promotions to senior and lead positions,
certification achievements, and successful career transitions. My current leadership and service roles
include:
- IEEE Long Island Section: Second Vice Chair (2025-2028)
- Menttium Program:
Handpicked Corporate Mentor
- Salesforce Trailblazer Community & ADPList: Active Mentor
-RoseHack 2026 (UC Riverside): Keynote Speaker
In the academic sphere, I have peer-reviewed over 90 research papers for 18+ international
conferences across the AI, data science, and information systems domains. I also serve as a Session Chair and
hold Technical Program Committee Member roles at venues including ECIS 2026 (Milan) and ICAIC 2026
(Houston).
